NY, Protect Yourself
Idea: Enter a 2020 NYC contest for a shot at getting the video on TV, with a concept called, “New York, Protect Yourself.” It’s an anthem that features the many faces of New York from the doorman to the first responder, to the teacher to the person who communes with pigeons (you know the one), all wearing masks and keeping one another safe.
Notes: We sprang to action, enlisting the support of Polyester, an animation studio, and Walker, a music supervisor to pull it all off in under a week.
ROLE: