“Feed Your Machine,” is a simple metaphor showing the value that Superfood Digital, an SEO marketing firm, brings to the emerging food and beverage businesses that it serves. While these just-starting out brands normally focus on feeding others, Superfood Digital provides them with the sustenance they need to survive. Seeking inspiration from 70’s and 80’s video games (like Pacman and Burger Time), we developed a hyperactive universe that literally eats the competition for lunch.
Superfood Digital
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Notes:
The client ended up selecting this idea, the most daring and conceptual direction out of the three that we presented.
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Role:
Aligned completely with my art director partner, developed out three concepts, worked on brand positioning, and crafted storytelling and copy.
