Mac + Maya
Pet Vitamins

Idea:

With the pet industry approaching $72 billion, it was time that global vitain brand, Nature’s Bounty, expanded their offerings to include supplements for the wet-nosed, tail-wagging members of the family. So we launch a dtc brand of dog vitamins that enmeshed the love that pet owners have for their pooches with the company’s 50-year expertise.

Notes:

This might just be one of the most fun shoots that I’ve ever been on—3 days, 6 dogs, (including a SNL-famous sheepdog), and 8 models. I also worked on a touch-tone customer service phone line that I was somehow able to get approved: press 2 for our favorite dog names. 

Mac + Maya Customer Service Phone Script
Role:

Drafted manifesto, worked as sole writer on this project, strategized Instagram grid from scratch, wrote copy for website, involved in casting and photoshoot, and worked on script for phone line.

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