My approach involves asking curious questions, to understand not only the brief, but examine it from every angle. And paying attention, essentially keeping my eyes and ears open (both online and offline) for inspiration—peering into apartment windows, eavesdropping bits of conversation, and reading an ungodly amount of Substacks. Ultimately, my ideas contain a high degree of craft and defy mediums: a very digital rabbit hole can become a very tangible scarf, a Times Square billboard can resemble a work of art, and a video about onsite Easter eggs can transform into a surprise of its own. 

Outside of work, I explore local-ish trails with the oldest hiking club in New York City, scale rock walls, practice my Spanish, and write personal essays.