Idea:

Turn the 2022 NYT Food Festival, which was back for the first time since the pandemic, into a can’t-miss in-person event. That meant imbuing every communication with a sense of fun, that’s not always characteristic of the award-winning and prestigious New York Times. We developed a series of pre-event social, emails embedded with personality, riveting interview questions (what’s your favorite garnish?), and post-event social that captured the energy of the day.

The New York Times Food Festival

results:

Through our approach, we met our goal with 43% of ticket purchasers under 30 and social impressions for the Festival rising 6x year over year from 2019.

notes:

I pitched Eric Wareheim making a Champagne toast, I mean pét-nat, but there wasn't enough time to shoot it.


RolE:

Ideated ways for promoting the Festival with the use of native tools on social, wrote and developed paid and organic posts, came up with interview questions for capturing event content.

Back
Next