Adapt the beloved Lonely Planet guidebooks into a useful app that provides travelers with reliable recommendations on where to go and what to do once they’re there from hundreds of on-the-ground experts. Every step of the UX journey needed to incorporate the insider charm of the paperbacks.
notes:
A lot of the logic and flow was already in place when I was brought onto the scene, but I asked plenty of questions and helped the team define the navigation and experience for end users.
Role:
Wrote UX copy, drafted write-up for app store, and asked questions to understand user flow.